I read your news article about "Marketing sur les
reseaux sociaux: pourquoi les internautes se
desabonnent" (
http://defimedia.info/marketing-sur-les-reseaux-sociaux-pourquoi-les-internautes-se-desabonnent-des-sites-des-marques-11956/
). The content posted by local companies is
indeed repetitive or "ennuyeux". Some of the
(Facebook) advertising is similar to what I see
in a cheap leaflet from a supermarket. The
engagement with the customer and the audience is
lacking. According to a report [1], "29% of
active users might have followed a new brand last
month but almost as many – 24% – stopped
following one". I don't know whether it is the same for Mauritius.
